SCANDIC MEATPACKING DISTRICT
Scandic - the biggest Nordic Hotel chain - opened a hotel in the trendiest part of Copenhagen, Denmark. Surrounded by microbreweries, hipsters and local coffee shops Scandic was a misfit because they were known as a highway hotel. We choose to embrace this and made an ironic and exaggerated web series of what the locals thought about Scandic. Afterwards, we made irresistible activations to get the local community invested in the new hotel.